Although the appearance of African fashion on international platforms in Milan, Paris and London keeps it in the picture and highlights its aesthetics, African designers believe that its use is usually done within the framework of clichés, says Sudanese designer Omar Kassem. Now, African designers earn the recognition of their work using their heritage in a contemporary context that helps developing new models of their traditional crafts. European designers also treat Africa as a single country, resulting in a total disregard for diversity and a lack of awareness of an Incompetent vocabulary that cannot be blended at the demographic level, even if its artistic blending way is a powerful aesthetic form.

Adama Ndiaye, a Senegalese fashion designer and founder and director of Dakar Fashion Week, one of the continent's most prominent fashion weeks, considers Adama's style more than just clothing, reflecting the nature of contemporary African women, a symbol of openness to other cultures, rejection of women's stereotypes and rejection of unified European beauty styles that do not reflect their culture and artistic values. The aim is to empower women not only through their clothes but also by giving designers greater opportunities to showcase their creativity at Fashion Week, as the garment industry is an area where women makeup 90% of the workforce but are still almost entirely managed by men, which they aim to modify.

Ms Ndiaye known by the name Adam Paris was born in Zaire Senegal then moved with her parents to Europe where she got raised and learned a lot about European fashion but in a very unexpected turn, she decided to leave her career to pursue a career in fashion in her country. Later, she established Dakar fashion week in 2012 which is now one of the most important fashion weeks around the continent. She gets inspiration for her designs from cities and globalism. She said in an interview with Vogue magazine, "Much of my inspiration comes from the big cities... My aim was and still is sharing with all modern women one fashion without borders."

We are fascinated by this type of work and how it brings African identity to an international level within accurate and original standards, in this article we take a closer look at Adama's designs and collections.